You will generate a plan as a marketing manager and use the business information you learned in the class in a practical setting for your plan. Citations should be provided fo

APA format 2 pages nothing less

Read instructions before you accept as it contains multiple parts and this just the first part to be complete.

Introduction and Alignment

The marketing plan you create should be a minimum of eight double-spaced typed pages (not including the Cover Page, Table of Content Page, and Reference page). You will generate a plan as a marketing manager and use the business information you learned in the class in a practical setting for your plan. Citations should be provided for all outside information in APA format, both in text and on the reference page. You will continuously update your Table of Contents page with each part of your marketing plan. Upload the Google Document or Word document for grading. In your marketing plan part one submission, ensure that subtitles follow each of the major headings of your paper. Include a minimum of two peer-reviewed supporting resources beyond the electronic textbook.

Upon completion of this assignment, you should be able to:

  • Examine the industry, target customer, and competition for a company.


  • Watch: Management skills | 10 Management skills every manager should have.
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  • Watch: How To Create A Marketing Plan | Step-by-Step Guide

Writing Resources

  • Library Tutorials & Citation HelpLinks to an external site.
  • APA Style and Formatting GuideLinks to an external site.

Assignment Instructions

You will create a Word or Google document titled MKT-3173 Marketing Plan. The Marketing Plan should follow all APA requirements, including a cover page, in-text citations, and a reference page.

Part One Objectives – The expected length for part one is two pages:

  • Industry’s Key Characteristics
  • Target Customers
  • Competition for a Company

Use the assignment rubric to guide your efforts and apply the current APA formatting style.


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