You did so well building the ice cream business that

You did so well building the ice cream business that you were able to sell your company and retire early. After learning to scuba dive, getting a pilot's license, and traveling around the world you decided to move back to sunny South Florida and look for something constructive to occupy your time.  That's when you came up with the idea to try a new business venture: Food Trucks!  Access the link below to play the Food Truck Simulation.  In this simulation, you'll need to try different pricing strategies to see what works for your business.  Run the simulation as instructed first.  After you achieve the results stated in the sim instructions, run it two more times applying first a skimming pricing strategy and then a penetration pricing strategy.  

 Simulation: Demand for Food Trucks  


Graded Activity

  1. Draw a demand curve graph that illustrates your skimming pricing simulation.
  2. Draw a demand curve graph that illustrates your penetration pricing simulation.
  3. In one complete paragraph, briefly describe which pricing strategy you would choose and explain why.

Submit your response to this assignment link by the end of Unit 4 as a single MS Word-formatted file containing both your graphs and text. Your paper should be a minimum of 1 full page in length in addition to a title page and references. You may use MS Word to create your graphs or insert an image that you draw in a different application. Do not copy a graph from the sim or any other online source. Your graphs must be your own original work created specifically for this assignment. 

For all activities in this course, incorporate concepts from the assigned reading to support your analysis. To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading.  To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper. See this Quoting and Paraphrasing Handbook [link] for a very clear guide on paraphrasing.


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