Within the theoretical framework explaining that creativity and innovation are

Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation.


Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation. OR


Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation.




Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. http://scholarworks.gvsu.edu/orpc/vol2/iss1/8


Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. https://doi.org/10.1177/0022022117753306


Assignment 2 Essay Question 2


Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing model and applying it to a business case study of your choice – analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated.


Finance students optional question


Additional Optional Essay Choice for Business and Finance (BAF) Students:


Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate.


Finance Students ONLY!




Introduction shows planning, aims and sources to be used in main body of essay.




Quality of definitions and references. Demonstrate the use of diverse sources cited within the text. A reference list of a minimum of 15 credible sources. Harvard referencing seen in line with De Montfort University Harvard Business Guide.




The quality of analysis should be demonstrated. Present theoretical concepts based on the field. The essay be clearly situated within the current debates to evaluate the arguments presented within the existing literature area.




Q1 Draw on case study countries –to illustrate the impacts of culture on creativity.


Q2 Draw on business cases to illustrate how existing businesses have been able to use the concepts.




Fluid structure to essay, which laterally builds upon the research, through to analysis and where appropriate offers recommendations from findings.


Creativity (15%)


Independent and creative essay planning and research choices, show that the author has been devised their essay, which expands the boundaries of the taught lessons. Independent design through case examples and research choices.


Marking Criteria


Introduction to Assignment Topics


Take 15-20 minutes to discuss and research all you know about these topics.


Group 1- What do you know about?








Group 2- What do you know about?




Crowd creation


Crowd funding


Crowd wisdom


Crowd voting




Can you think of any theoretical concepts/ key terms related to the topics.


Now share you ideas with the other group


Make notes when researching your topic


Make notes when the other students are explaining their topic


Every one in the group has to present something so make sure you’ve got something to say.


Based on this activity- Do you have an idea of which question you will answer?


We will go through both topics over the coming weeks so don’t worry if you do not know yet, it’s better to make a decision when you have all of the information.


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