MGT348 Living Case Analysis

Learning Goal: I’m working on a management question and need the explanation and answer to help me learn.

Rather than give you a fictitious organizational situation, I am asking you to apply your knowledge of human motivation to real interview commentary. I call this a living case opportunity. The Living Case video features President Bob Davies of Central Michigan University. The topic of the case is Motivation. President Davies provides a presentation about his background and the principles he uses to motivate himself and others. After viewing his presentation, you will need to address the four questions and requested descriptions below. The Living Case will be graded on an 80-point basis.

Click on the link under the “Living Case Analysis – Interview with CMU President Bob Davies on Motivation” heading. This will take you to the recorded interview.


Here are the questions and descriptions required for the Living Case assignment.

Describe President Davies basic assumptions regarding motivation. That is, what are the underlying principles which guide him as he motivates his executive cabinet members, staff, faculty, students, and himself? (Points: 0 20)

Describe at least two (2) theories of motivation (based upon those frameworks of motivation presented in the text such as Maslows Hierarchy of Needs, Goal Setting Theory, Expectancy Theory, Equity Theory, the Job Characteristics Model, etc.) which best describe President Davies motivational actions. (Points: 0-20)

Describe how President Davies uses different motivational approaches for different people (i.e., staff, faculty, students, etc.). (Points: 0-20)

From your personal perspective, describe several important lessons you (or perhaps a new manager) could learn from President Davies regarding how to motivate others to higher levels of performance. (Points: 0-20)

Please provide complete and detailed answers to all four items. A typical paper is a minimum of four (4) pages in length using doubled spaced text and normal one (1) inch margins. There is no page limit, however, for the written assignment. Generally speaking, more is better. Make sure you provide specific and detailed examples from the Speakers presentation and his/her answers to your questions in addressing the above items.

To receive the maximum score on the case write-up, it is required that you reference material from the textbook and/or the recorded lectures to support your statements in the paper. You dont have to use any format for the citations. For example, you could say On page XXX in the text, Equity Theory is described as . . . I think this relates to the Speakers approach to motivation as he said . . .

Write-ups should be uploaded using the submission link in Blackboard. There are 80 total points possible for the living case analysis assignment. Follow the instructions above to complete the project. Save your work in WORD. Upload and submit it via the title link by the end of Week 5.

Captions of the case study from video to be used for answering questions, an example and rubric are attached.


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