Executive Summary Name of Company:? Brief Introduction & Key Issues

Executive Summary

Name of Company: 

  1. Brief Introduction & Key Issues
    1. Provide a brief (5 paragraphs) introduction of the firm and the most pressing issues from the case.
    2. Provide a brief description or list of corporate products with brief explanations. 
  2. Analysis: There are four parts to this analysis
    1. External analysis (i.e. General Macro Environment, Five Forces)
    2. Describe the structure of the company in terms of its organizational chart.  
    3. Examination of the firm’s business-level strategy
    4. Examination of the firm’s corporate-level strategy
  3. Strategic Recommendations and Justification
    1. Recommendations should respond to the key issues raised in your previous and current assessments.  The recommendations must be specific and actionable. Your recommendations must also be consistent with your analysis.
    2. This time consider the firm's partnerships and international presence – if any – that makes it competitive. 
    3. Describe if there exist any gaps in strategy related to an international strategy. 
    4. This time consider the firm’s financial standing in the industry and generally when making recommendations.

NB:  We are often asked how long this assignment should be and the answer is however long you feel you need to complete the assignment adequately.  Previous colleagues have submitted an average of 3,500 words. 



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